Encoding is a process that converts uploaded video into various formats for a video to be playable on all devices and browsers. Typically, an uploaded video is converted into 4 different bitrates i.e. 240p, 480p, 720p, 1080p and in several different formats including Microsoft Smooth Streaming, HLS, MPEG4 and WebM. As a general rule, depending on uploaded video quality, 1 GB of uploaded video may consume in 3-5 GB of encoding, and also consume the same amount of storage to keep these files. Upon playback, VIDIZMO player running on a device negotiates with the cloud to playback appropriate video on each device based on available bandwidth and device type.