Tracking is a process in which you keep track of user’s actions while playing a video/audio content to determine the engagement level of a user. Tracking lets you know how often a media was played, for how long a user played it, how often a video was paused or resumed, gives you real-time insights and much more. Tracking affiliate events can also uncover relationships that are not working due to broken links or bad user experiences. All user activity on a media is calculated and displayed as Events in the Media Analytics or Quality of Experience(QoE) reporting interface of VIDIZMO. A user can use other Tracking options supported by VIDIZMO to view media analytics. These are:
- Google Analytics: Google Analytics is a free web analytics tool offered by Google to help you analyze your website traffic. VIDIZMO integrates with Google Analytics to allow you to analyze in-depth detail about the users on the Portal and make robust reports accordingly. Google Analytics provides many ways to access, organize, and visualize your data to suit your business needs.
1. From the Portal's Homepage, log in using Administrator or Manager credentials.
i. Click on the menu icon on the top left-hand corner of the screen to bring up the left navigation pane.
ii. Then click on the down arrow to expand the Admin section.
iii Select Settings to open the Portal Settings navigation panel.
2. From the Portal Settings navigation pane:
i. Click on the Apps to expand the list of operations that can be performed.
ii. Select Tracking where you can setup google analytics tracking app.
iii. Click on the setting icon.
iv. Google Analytics - Settings popup window will appear. Enter your Google Analytics ID.
v. Click on the Save changes button.
vi. Now turn on the feature using the toggle button. This action will enable Google Analytics tracking.
Roles and Permissions
Managers and Administrators can configure Google Analytics from Portal Settings.